About Us

Founded in 2011, Trueforce is a global technology company headquartered in San Francisco Bay Area, California. Our client base includes Fortune 100, Global 2000 and private equity companies, all of which partner with Trueforce for our expertise in product design, user experience design and engineering. We have nearshore delivery offices in South America and hours that align with USA time zones.

Our skilled and dedicated product delivery team includes engineering associates drawn from the top 3 percent of the labor market. This technological expertise, combined with our delivery network and industry experience, leaves us perfectly positioned to help you bring your products to market.

We've built our company to meet your business needs, providing staff augmentation and managed services through the life cycle of your product.



Founder and CEO

Gus founded and serves as President and Chairman of Trueforce, an enterprise IT solutions and consulting company in the USA with offices in Latin America, that specializes in full-scale implementation and delivery capabilities. Prior to Trueforce, Gus founded and serves as CEO of AutoBox, a Customer Experience Management (CEM) platform company, offering business intelligence and customer experience solutions for global enterprises. Before Autobox, Gus founded and was CEO of Sierra360, a mobile customer engagement platform. He guided Sierra360 until it was acquired by inContact (NASDAQ: SAAS), a leading cloud contact center software provider. At inContact, Gus served as Senior Vice President of Emerging Technologies. Before Sierra360, Gus was Vice President and GM of the Americas for RII/SSM, a loyalty-and trigger based real-time marketing platform for wireless operators, providing data intelligence and full-lifecycle services. Before RII/SSM, Gus founded Five9 (NASDAQ: FIVN), a pioneer in cloud contact center software (CCaaS). During his term as founding Chief Operating Officer and Senior Vice President, Gus managed cross functional teams across sales, product, finance and business development.

Mr. Laredo received his B.S. in Applied Economics from the University of San Francisco.

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